Vogue Invitation

Black-on-black was the order of the day for iconic fashion publication Vogue Magazine. This event invitation embodies minimalist power in design. Black foil on card stock produces a finished piece that is tactile and striking. Keep reading to see how we created this luxury invite. 

The Client

Needing no introduction, Vogue is the leading influential global fashion magazine. This luxury invitation was designed for a high profile fashion event and made to wow in the most understated way. 

The Brief

For this invitation we sought to make a design that was both minimalist and dynamic. Using a matte black cardstock with black metallic foil printed text, the invitation spelled out 'Vogue' in a bold yet elegant manner. The black-on-black design is simple and effective, intended to make a lasting impression.

The Process

Creating this Vogue invitation design involved a simple but incredibly well thought out approach, balancing different textures and finishes for an exquisite tactile experience.  Here at Downey we have historical knowledge in the business of luxury printing for brands, and have produced invitations, stationery and watermark and security printing to match their exact requirements. We are experts in branding and creating pieces that showcase brands how they want to be seen.

We began with a selection of matte black, uncoated card stock that provides a slightly rough texture, adding a unique, tactile element to the invitation. This base contrasts beautifully with the shiny metallic foil used for the text, which feels sleek and smooth to the touch.

The process of applying black metallic foil onto the black card created a minimalist yet striking visual effect. The black-on-black design exudes understated elegance, with 'Vogue' standing out prominently depending on how the light catches the foil. This interplay of light and shadow ensures the invitation's text shines more or less, creating an engaging visual.

Not only this, but when recipients held the invitation in their hands at the fashion show, they experienced the juxtaposition of textures. The matte black card stock's slightly rough surface contrasts with the sleek feel of the metallic foil text. This not only enhances the visual impact but also makes the invitation memorable through the sense of touch.

The Result

The final product is an invitation that is both captivating and elegantly minimalist. Its powerful design and luxurious feel make it an exemplary piece of Downey's commitment to excellence and creativity in luxury printing.

Event Invitations, Luxury packaging, Brand Design and More 

Are you looking for an event invitation?  We can create your next show stopping piece to wow guests. Or perhaps you want us to create  luxury packaging for your event. Our experts here at Downey can put a midas touch into any design- whether you have a concept in mind or not. Please contact our team for information and guidance on how we can create a beautifully bespoke project tailored to you.